Jonaki
Branding
Year
2022
Filter by solution
Brand launch. Relaunch. Repeat.
Areas
Branding | Packaging | Communication
The request
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The challenge
The fragrance brand Jonaki makes magnificent stories with smell and aroma, drawing motivation from the interest of fireflies. Jonaki's branding creates a vibe of style and charm while capturing the stunning beauty of flies through a moderate plan approach. We use this dynamic approach to boost organic visualisation.
The insight
The fragrance brand Jonaki makes magnificent stories with smell and aroma, drawing motivation from the interest of fireflies. Jonaki's branding creates a vibe of style and charm while capturing the stunning beauty of flies through a moderate plan approach. We use this dynamic approach to boost organic visualisation.
Results
The new branding successfully brought Jonaki's story to life, enhancing its market appeal and customer engagement. The minimalistic design and captivating narrative around fireflies boosted organic visibility and created a unique, sensory-driven experience for the brand's audience. The revitalised packaging and communication generated a strong emotional connection, leading to increased customer interest and brand loyalty.
