glr
Good Little Robots
Logo Design, Brand Visualization
Year
2022
Filter by solution
Brand launch. Relaunch. Repeat.
Areas
Logo Design | Brand Visualization
The brief
Good Little Robots needed a brand identity that reflected their mission of using technology for positive impact, blending human-centric solutions with cutting-edge innovation.
The challenge
The challenge was to visually capture the balance between technology and humanity while portraying the brand's core values of flexibility, agility, problem-solving and making life easier through innovation.
Our offerings
We developed a smart, minimal and conceptual branding approach, drawing inspiration from the name "Good Little Robots." The result was a clean, modern logo—a cheerful robot with a halo—that symbolised the positive influence of technology. This branding embodied their commitment to innovation with a human touch.
Results
The new brand identity successfully conveyed Good Little Robots' ethos, creating an emotional connection with audiences. The simple yet powerful visual design enhanced brand recognition and clearly communicated the company's mission of using technology for good.
